The Everywhere blog

How To Make Our Editors Love You

Posted by Todd Lappin on February 1, 2008 2:05 PM
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Everywhere contributor Johanna Stigter has discovered the key to our hearts. We love her. We adore her. We want to shower her with hugs. But what did she do to earn our undying affection? Here's the playbook:

STEP 1: Write a great article introducing us to Zalatimo's, a pastry shop in Amman, Jordan. Make the article a perfect fit for our Local Flavor page, which is all about unique regional cuisine.

STEP 2: Take some photos of the pastries at Zalatimo's that look so good they made us salivate.

STEP 3: After we contacted Johanna to tell her that we'd selected her story for publication, she politely thanked us for the opportunity. But behind the scenes, she had much bigger ideas in mind.

STEP 4: After we shipped Issue 02 to the printer, Johanna arranged to have a sampler from Zalatimo's sent to us here in San Francisco.

STEP 5: This morning our DHL courier delivered a fresh tin of Zalatimo pastries, and we opened it up after lunch. OMG! Johanna's pictures looked good, but now we know *exactly* what she meant when she wrote about "layers of thin pastry, pistachio nuts, and syrup that make you reach out for yet another piece. Crisp and crunchy with the right amount of syrup, it meets your taste buds as your mouth waters."

zalatimos2.JPGIt's true! Every one of those words ring true! The sweets from Zalatimo's are every bit as sublime and magnificent as Johanna promised. So when you see her article in Issue 02, you can rest assured that we've verified just how good this stuff really is.


But what you may not see is how grateful we are to her -- both for her fantastic contribution and her generous thoughtfulness.

THANK YOU, Johanna! You made our week!

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